We were led to believe that Kim Kardashian got that amazing behind because of the shoes that she wore.
Remember in the 2011 Superbowl ad for Shape-ups which showed Kim dumping her personal trainer for a pair of Shape-ups. The Burke ad told consumers that the newest way to burn calories and tone and strengthen muscles was to tie their Shape-ups shoe laces.
Actress Brooke Burke had a Sketcher’s ad which told consumers that the newest way to burn calories and tone and strengthen muscles was to tie their Shape-ups shoe laces.
Charging between $60 and 100, Sketchers made millions of dollars off on the claims they made;
• claims about strengthening;
• claims about weight loss; and
• claims about any other health or fitness-related benefits from toning shoes, including claims regarding caloric expenditure, calorie burn, blood circulation, aerobic conditioning, muscle tone, and muscle activat
The FTC says that Skechers violated federal law by making deceptive advertising claims, including falsely representing that clinical studies backed up the claims.
Skechers settled with the FTC. Under the settlement, Skechers USA has agreed to pay $40 million to provide refunds to people who bought Skechers toning shoes and they are barred from making the claims listed above for its toning shoes unless they are true and backed by scientific evidence.
Did you get ‘Skechered?’ What to do about it.
You may be eligible for a refund.
The Federal Trade Commission, the nation’s consumer protection agency, charged Skechers with making unfounded claims that its Shape-ups and other “toning shoes” would help people lose weight and tone their buttocks, legs, and abdominal muscles.
To settle the case, Skechers USA has agreed to pay $40 million to provide refunds to people who bought Skechers toning shoes.
Click here to find out about filing a claim.
More information is available on the FTC’s Skechers Hotline at 866-325-4186.